Vicki is a seasoned professional in Digital Marketing, serving as a senior lecturer at Liverpool Business School. She strongly focuses on enhancing employability and fostering work-based learning. Vicki's extensive experience encompasses collaborating with a diverse range of students and employers, facilitating impactful connections within the professional landscape. Previously, she led initiatives as a placement officer, overseeing postgraduate students and implementing placement modules for MBA students. In her pursuit of advancing knowledge in employability and work-based learning, Vicki is currently engaged in doctoral research, exploring postgraduate work. Vicki's enthusiasm for inquiry was demonstrated by completing several published research projects. Her commitment extends beyond academia. She is a trustee for ASET—The Work Based and Placement Learning Association. In this role, she co-leads the Membership and Communications Working Group.